Let us help you craft an identity that gives you mass appeal with your customers.
Branding
You have an idea for a business but need a little help to make it zing? A brand concept helps you refine the who, what, where and why of your business.
Logos, fonts & colours speak volumes about the personality of your business and strongly shape your customers first impressions.
A brand guide pulls together all the parts of your brand and sets guidelines on how, when and where they can be used. This helps keep your communications looking both smart and consistent.
You have a brand, now let us take care of all of your marketing and design work.
Defining 'why' your business exists gives you a clear purpose. We can show you how to use that purpose to target your customers.
A well thought out brand cannot be duplicated and that is your competitive advantage. Branding includes your identity, mission, vision, brand values, brand voice, brand promise, positioning and messaging for your target audiences. When these come together, they form a unique DNA and form the experience people have when dealing with your business. With consistent brand experience you can build a raving fan base with unwavering brand loyalty. A strong brand will also:
Create an affinity or emotional connection with the consumer.
Provide justification for paying a premium price for a service or product
Demonstrate the quality and benefits of a service or product and the company behind it.
Brand identity is the visible elements of a brand, that identify and distinguish the brand in consumers' minds. It is the cohesive look and feel of a business that identifies one seller's good or service as from everyone else and includes your brand colours, fonts and logos.
Brand values are also part of your brand identity. A strong set of brand values elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them. When you showcase what you value through branding, customers will develop an emotional connection to you.
The first place to start when branding your business is to determine who your customers are and question your very existence. Some good questions to answer include:
Why do you exist?
What differentiates you?
What problem do you solve?
Why should people care?
If you can answer these types of questions with strong enough answers then all other areas of your brand will be created with a strong sense of purpose.
HMRC is a little vague in this area and it's worth checking with your accountant. However, they have set out a number of rules and you can read more here.
Brand guidelines explain how your brand works. A brand guide can include your; identity, mission, vision, brand values, brand voice, brand promise, positioning and messaging for your target audiences.
A brand guide is used to train new employees, can be sent out with press releases and used by designers to keep your identity consistent across marketing materials as you grow.
Why pay for expensive and overlapping consultants and then spend time managing them? Deal directly with senior creatives that will actually do the work.
Your growth is our growth. Stay on target and squeeze as much out of your budget as possible. Spend on what's effective - because when you do well, we do well.
Powerful, single-minded communication will fuel your growth. Thanks to our in-depth knowledge, we build brands with shape and form.
Utilise our team to create your brand's masterplan. Extensive experience equips us with the ability to create effective growth.
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